New Product & Service DevelopmentSolve unmet customer needs through innovation
Our Proven Process
The 7-Step Innovation Process
for New Product & Service Development
Kuczmarski Innovation employs a proven approach to developing breakthrough new products and services that solve real market problems with innovative new solutions.
How the Process Works
Discover Unmet Problems and Opportunities
Our process begins by forming a cross-functional innovation team with your organization and conducting ethnographic customer research to understand unmet problems, issues, and needs.
Generate Disruptive Solutions
The KI team leverages insights into customer problems and frustrations to lead tailored solution generation exercises and create disruptive new products and service ideas.
Test Concepts and Build Business Briefs
We then transform ideas into tangible new business opportunities through additional customer/consumer testing and estimate for revenues and development potential.
Create a Balanced Portfolio
We don’t just help you create one new solution. Our approach delivers a diverse portfolio of market-tested concepts that have a clear, tangible path to commercialization.
Innovative, revenue-generating products and services that will shape the future.
Creating New Product Portfolios Across Multiple Consumer Healthcare Brands
Worked with various teams across multiple consumer health brands of global healthcare and pharma organization, including oral care, skin care, and digestive health. Conducted various ethnographic studies to identify pervasive unmet problems and needs among consumers to inform the creation of four different portfolios of new product opportunities across seven total brands.
Food & Beverage
Developing New Product Formats, Flavor Profiles, and Meal Kits for National Salad Dressing Company
Conducted ethnographic consumer research to uncover problems and concerns dealing with preparing and planning for meals. The team capitalized on common desires related to simplifying cooking and fostering introductions to ethnically inspired meals to create a portfolio of new offerings across temperature states and meal occasions.