When thinking of innovative companies, many executives think of the Googles, Apples, and Nikes of the world (which they are, of course). In this clip, Tom talks briefly about innovation in sectors you wouldn’t normally think of and encourages entrepreneurs and senior managers to think about the importance of innovation regardless of the product or industry you’re in.

KI is a sector-agnostic innovation management consultancy helping companies from all over the world develop new products, services, and business models.