Having an effective culture of innovation is an essential (but often overlooked) component for an organization’s long term, sustainable innovation success. It’s an organization’s people who propel innovation forward when they can thrive in an environment that supports and encourages their efforts.

Is This Your Organization?

Have you had one-off innovation successes but not consistent

Does your culture inhibit innovative thinking and risk taking?

Do you struggle with human and
financial resourcing for innovation?

Is Senior Management sending mixed/conflicting messages
regarding innovation?

Do the demands of the base business continually compromise innovation efforts?

Do your company’s values allow for failures, but behaviors do not?

Are you not getting the most innovation out of your talented and creative employee base?

But What Can Be Done?

Companies tend to view culture as a static characteristic of the organization. But at Kuczmarski Innovation, we know there are practical, tangible steps you can take to build an innovation culture and mindset. From our decades of experience, we have analyzed the characteristics of the most innovative companies, translating them into the key components necessary to imagine, instill, involve, and inspire a culture of innovation.


How Do We Do It?

With over 30+ years of experience, we have identified the four building blocks of an Innovation Culture. Each building block comes with its own set of components that collectively allow a company – independent of size – to develop a culture that motivates its employees to be innovators.


Imagine – The Vision For Your Innovation Culture

  • The purpose and objectives of the innovation culture
  • The shared goals, beliefs , and ideals that form the values of the company
  • The norms exhibited though the expected behaviors of the employees
  • The visible characteristics of the innovation culture and the workplace



  • The organizational structure, resource commitments and teams required to carry out and support innovation’s goals
  • The governance structure that supports employees in taking risks
  • Funding programs to allow employees and teams to work on innovation initiatives



  • Training for all levels of employees in the innovation process, including how to address customer needs
  • Communication to ensure the entire organization shares and celebrates innovation successes and failures
  • Leadership guidelines to ensure the company leaders take the right steps and actions that continually support the innovation culture



  • Recognition programs that reinforce company values by celebrating both successes and failures
  • Rewards that encourage employees and teams to perform at their best
  • Achievement goals that motivate employee accomplishments