Managing New Products: Using the MAP System to Accelerate Growth
This new edition of Tom Kuczmarski's landmark book broadens and deepens the message of its predecessors - that the right new products program can produce exponential growth... if all the pieces are in place with the introduction of a revolutionary new approach whose greatest strengths are its simplicity, effectiveness, and proven results. The MAP System is a remarkably simple yet effective way of organizing for new product innovation by looking differently at the skills and tools that are already present in every organization, but are too often under-utilized or not used at all.
Key elements include:
- M - for Measure, Manage, and Motivate
- A - for the Attitude that creates a Culture of Intelligent Risk-Taking
- P - for Plan, Process, and People
Armed with this disciplined approach to creativity and newness, you will create a consistent stream of winners - and maybe even the kind of breakthrough product innovation that creates an entire new business unit or industry - for your company.