

Virtually every executive talks about it and many try to do it, but innovation is an elusive goal. In this book, Tom Kuczmarski examines the problems senior management face in fostering and managing new ideas, and shows that innovation is not only a process, but also a mindset. He presents results-oriented programs to improve the bottom line, incorporating leadership strategies, ways to overcome resistance, and techniques for meeting goals. He defines and explains management styles and uses examples of success and failure to show that companies can gain a competitive advantage when they take true risks and understand that failure can be an acceptable consequence of risk.