Innovating the Corporation: Creating Value for Customers and Shareholders
This book is about the innovation revolution. Corporate leaders are finally recognizing that innovating their corporations is no longer a choice, but rather that it is an imperative for survival and a prerequisite for sustainable growth. Unfortunately, numerous barriers and issues often prevent innovation from taking hold within an organization. Innovating the Corporation presents a systematic approach for building and infusing innovation into multibillion-dollar companies and inculcating them with the values and mind-set necessary for success.