

With over 30+ years of experience, we have identified the four building blocks of an Innovation Culture. Each building block comes with its own set of components that collectively allow a company - independent of size - to develop a culture that motivates its employees to be innovators.
Imagine - The Vision for your Innovation Culture
- The purpose and objectives of the innovation culture
- The shared goals, beliefs , and ideals that form the values of the company
- The norms exhibited though the expected behaviors of the employees
- The visible characteristics of the innovation culture and the workplace
Instill
- The organizational structure, resource commitments and teams required to carry out and support innovation's goals
- The governance structure that supports employees in taking risks
- Funding programs to allow employees and teams to work on innovation initiatives
Involve
- Training for all levels of employees in the innovation process, including how to address customer needs
- Communication to ensure the entire organization shares and celebrates innovation successes and failures
- Leadership guidelines to ensure the company leaders take the right steps and actions that continually support the innovation culture
Inspire
- Recognition programs that reinforce company values by celebrating both successes and failures
- Rewards that encourage employees and teams to perform at their best
- Achievement goals that motivate employee accomplishments